Islamabad How women are treated in the name of religion in Pakistan is not hidden from anyone. It is impossible to raise voice for women’s freedom and their right there. Many reports of atrocities and crimes with women continue to be exposed. In such a situation, the pole strip of Prime Minister Imran Khan talks about protecting women and protecting their rights.
One such case has come up, which has created a ruckus all over Pakistan. In fact, there has been an uproar in Pakistan over a Ruckus On Biscuit Advertisement. Recently, a 1.37 minute video ad was released, which became a matter of debate all over Pakistan. From ordinary people to intellectuals, they have been divided into two factions and are giving their arguments in favor and opposition.
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In this biscuit advertisement, model Mahwish Hayat is seen dancing in traditional clothes and describing it as the country’s biscuit. Those opposing it are calling the advertisement vulgar, describing Mahavish’s dance as mujra.
People calling the advertisement wrong are protesting across the country and demanding a ban. People are also demanding action from Imran government. On the other hand, those who support the advertisement are seeing it linked with the freedom of women and saying that there is nothing wrong in it.
If you find anything vulger in this ad, check yourself with psychiatrist you have huge mental disorder#galabiscuit # اپنےدیس_کاہررنگ_حیاوالا pic.twitter.com/d6uziuN22Q
– Sindhi Agnostic (@Iffitheking) October 5, 2020
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There are increasing voices of protest against advertising. People have come on the streets. In such a situation, in view of the raging fire of protest, ministers of Imran government have also come in support and are calling the advertisement vulgar.
Ministers of Imran Khan have said that the advertisement is unwarranted and should be stopped with immediate effect. The protesting people have also demanded action against Pakistan’s Electronic Media Regulatory Authority (PEMRA). Given the huge opposition, Pemra has said that the content of the advertisement will be considered.
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Here, a woman who supports this advertisement has said that such people of our society who are protesting have a lot of enmity with the women laughing, smiling and singing. In this society, women only like being bothered, scared and weeping, so when it is shown on TV, then they have no objection.