[Financial Express]Why brands are leaning towards meme marketing
Memes are easy and there are plenty of online meme creators brands can partner with to stay in the game.By Raghav BagaiBrands are rewriting the rulebook of marketing and advertising.Driven, but not afraid to indulge. Opinionated, but empathetic. Casual, but not frivolous. The biggest cheerleaders are their audience. And ...