[Times of India] World Cup: Cricket fever drives TV sales despite shraddh | India News – Times of India
NEW DELHI: If cricket is a religion in India, then the World Cupis its most joyous festival. The fervour and frenzy of cricket fans has more than offset the traditional reluctance to make purchases during the shraddh period. And with the blockbuster India-Pakistan match looming ever larger, sales, deliveries ...