The Book Market “Big Bad Wolf – UAE”, which was held in a cultural partnership between the Sharjah Book Authority and the international company “Big Bad Wolf”, concluded the activities of its first virtual edition, which was held from January 23 to 31 through the virtual shopping platform “Noon”. Sales of 80,000 books from various fields, with reductions of 90% on all publications.
The event, the first of its kind, which takes place during the period of the Corona pandemic, witnessed a great turnout from various groups of society, as it presented its visitors with various titles of the most important best-selling novels, in addition to books and literature in the fields of art, design, business and cooking, and works directed to children, which include stories Picture books, educational and more.
The head of the Sharjah Book Authority, Ahmed bin Rakkad Al-Ameri, indicated that holding such cultural events in light of the conditions that the world is witnessing due to the spread of the Corona virus contributes to bringing the book closer to all segments of society, and facilitates access to it through various modern technical means, stressing The event has achieved the Commission’s goals and objectives in promoting the culture of reading, and dedicating the book’s place as an original basis for building human awareness.
The head of the Sharjah Book Authority said: “The great turnout witnessed by the market in its first hypothetical version indicates the position the book enjoys in the UAE, and confirms the impact of joint work and cooperation with international institutions and bodies that have successful experience in organizing exhibitions, to support and enhance the publishing movement and the book market. Especially since we are looking to expand this experience in countries and countries of the Middle East and Africa, such as Saudi Arabia, Egypt, Morocco, and others. The market, which was organized after the signing of the partnership agreement between the authority “and Big Bad Wolf”, with the aim of organizing the largest market for book discounts in the Middle East and North Africa, embodies the Authority’s endeavor and efforts towards supporting the publishing industry, and facilitating book access to a large group of readers around the world.
The exhibition achieved great success in the diversity of its addresses, the speed of delivery and shipment of books, in addition to the options it made available for payment, as purchase orders were delivered to all parts of the country within a period not exceeding 24 hours, and safe and easy payment options facilitated sales during the period of the event.
About the Big Bad Wolf Book Market The Big Bad Wolf book market is the largest market in the world for selling books at discounted prices. It offers books of various types of knowledge and literature, with discounts of up to 90%, with the aim of encouraging members of society of all ages To discover the aesthetics of reading and buy their favorite titles at affordable prices. The “Big Bad Wolf Book Market” was founded by Andrew Yap and Jacqueline NG, the founders of the “BookXs” electronic bookselling platform, and since 2009 it has become one of the most prominent cultural events in Kuala Lumpur, Malaysia, and then took off to the world. She visited other countries such as Thailand, Indonesia, Sri Lanka, the Philippines, Taiwan, the UAE, Korea, Myanmar, Pakistan, Cambodia, and Singapore, carrying a noble message aimed at promoting the culture of reading, and making the book accessible to everyone around the world.
• The market offered its visitors a variety of titles for the most important best-selling novels, and books in the fields of art, design and cooking.
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